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Óïðàâëåíèå ðîçíè÷íûì ìàðêåòèíãîì
ï/ð Ãèëáåðòà Ä.
Ãîä âûïóñêà: 2014
Èçä-âî: Èíôðà-Ì
ISBN: 5-16-002332-1
Ïåðåïë¸ò: ìÿãêèé
572 ñòðàíèö
Öåíà: 390.00 ãðí.
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 êíèãå "Óïðàâëåíèå ðîçíè÷íûì ìàðêåòèíãîì" ïîêàçàíû íîâûå ïðèåìû ïîâûøåíèÿ ïðèâëåêàòåëüíîñòè ïðîäóêòîâ è óñëóã, àäðåñîâàííûå ìåíåäæåðàì ðîçíè÷íûõ, â òîì ÷èñëå ñåòåâûõ êîìïàíèé. Îñíîâíîå âíèìàíèå àâòîðû óäåëÿþò îðãàíèçàöèè ìàãàçèííîé òîðãîâëè. Êíèãà áóäåò òàêæå ïîëåçíà ñïåöèàëèñòàì ðîçíè÷íûõ ïðåäïðèÿòèé òóðèñòè÷åñêîé, ñåðâèñíîé è ôèíàíñîâîé ñôåð ïðè ïðîäâèæåíèè èìè ñâîåé ïðîäóêöèè, ïëàíèðîâàíèè è îðãàíèçàöèè åå ïðîäàæ.
Ïðåäñòàâëåíû ïðèíöèïèàëüíî íîâûå ðàçðàáîòêè â îáëàñòè âûáîðà òèïà ìàãàçèíà è ìåñòà åãî ðàñïîëîæåíèÿ, ñòðàòåãèè è òàêòèêè ðîçíè÷íûõ ïðîäàæ è óïðàâëåíèÿ êàòåãîðèÿìè òîâàðîâ, îðãàíèçàöèè êàìïàíèé ïðîäâèæåíèÿ äëÿ ìàãàçèíîâ ðàçëè÷íûõ ôîðìàòîâ è òèïîâ. Ìåíåäæåðû ïîçíàêîìÿòñÿ ñ èíòåðåñíûìè ïðèåìàìè èñïîëüçîâàíèÿ òîðãîâûõ ïëîùàäåé è âûêëàäêè òîâàðîâ, ïëàíèðîâàíèÿ òîðãîâûõ çàïàñîâ, öåíîîáðàçîâàíèÿ, ðåêëàìíîé äåÿòåëüíîñòè, ñ ïðîñòûìè è ñëîæíûìè ïðèåìàìè ñòèìóëèðîâàíèÿ ïðîäàæ.
Âû óçíàåòå î íîâûõ íàïðàâëåíèÿõ â îáñëóæèâàíèè êëèåíòîâ, ïðèìåíåíèè èíôîðìàöèîííûõ òåõíîëîãèé.  êíèãå ïðåäñòàâëåíû ïîëîæèòåëüíûå, îòðèöàòåëüíûå è äàæå êîìè÷íûå ïðèìåðû äåÿòåëüíîñòè ìèðîâûõ êîìïàíèé.
Ïîñîáèå àäðåñîâàíî ñòóäåíòàì, àñïèðàíòàì, ìåíåäæåðàì è îðãàíèçàòîðàì òîðãîâëè è îáñëóæèâàíèÿ â ðîçíè÷íîé ñôåðå.
ÑÎÄÅÐÆÀÍÈÅ êíèãè "Óïðàâëåíèå ðîçíè÷íûì ìàðêåòèíãîì"
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